Sales In Todays world

I Hate to Sell, But… Part 2

Selling is part of small business growth. For some of those small business owners and sales professionals, they internally recognize they must sell, but still have this repeating thought of “I hate to sell.”

Possibly this thought of “I hate to sell” is the united with this one of “cold calling is dead?”  Salespeople just starting out who may not have the network necessary to spread the word about their solutions must call people they do not know.

Years ago cold calling involved driving from business to business; getting out of the car; walking up and physically knocking on the door after door. Today, phones along with the plethora of smart devices have removed the necessity of traveling by car and knocking on doors. Now telephones become the door knocking and voice mails become the door ringers.
Part of the reason for the intense dislike for cold calling is from our childhood experiences.  We were told not to talk to strangers and do not go where we were not invited or ask.  Cold calling challenges both of those negative conditioning experiences.
I once heard this statement made about strangers “they are friends I do not know.”  By changing how we look at things, the things we look at may change.
Right now possibly your small business landscape shouts “I hate to sell.” By seeing that new landscape with the different eyes such as “I love to cold call because I am meeting friends I did not know I had” may help to reverse that internal attitude.
You and only you have 100% control of what you allow to stay inside your brain.  Now is the time to remove that “I hate to sell” record and replace it with a new record that will support you in your small business growth.